INDRA KUMAR

Challenge: Teesas saw low user engagement and a disconnected UX that couldn't adapt to its large learner audience—spanning young children to mature learners—resulting in high drop-off and low retention.

Solution: I envisioned the site to be a playful, kid-friendly UI and included gamified learning activities—like interactive lesson pages, animated quizzes, and reward-based progress tracking. Each aspect was crafted to encourage students to remain curious, motivated, and actively engaged.

Result: The gamification strategy led to a dramatic boost in learner retention, greater content accessibility across all ages, and a simpler, more enjoyable learning experience—making Teesas a more competitive and engaging edtech option.

Challenge: Hoofzy's consumers—pet owners—were presented with a confusing process and had no motivation to engage with training modules on an ongoing basis, resulting in poor retention and idle features.

Solution: I imagined the experience with a pet-first mentality—beginning with a soothing UI, visual onboarding for new users, streak-based training progress, and gamified rewards to invite consistency and enjoyment across daily interactions.

Result: Redesign led to more daily usage, increased user retention, and an easier, more rewarding experience that allowed pet owners to be consistent with their care and training routine.

Challenge: Good To Grab lacked proper user awareness and engagement with its clumsy user interface causing it to be difficult to locate and order leftover food—keeping it from fulfilling its potential of reducing food waste.

Solution: I created a simple, clean app experience focused on effortless discovery and instant ordering. The design focused on simplicity, speed, and reliability—to enable users to discover, book, and enjoy leftover food from nearby vendors more easily.

Impact: Redesign enabled individuals to act responsibly, which resulted in more people actively preventing food wastage—along with increasing app adoption, repeat usage, and vendor participation.

Challenge: The app's outdated appearance and feel and sparse feature set resulted in disconnect from today's wellness seekers—resulting in low engagement and poor emotional resonance with users on their spiritual journey.

Solution: I reimagined the experience as a serene, minimalistic UI and added wellness-focused features like guided video/audio calls, lifestyle tracking, and gentle visual reminders—a refuge for reflection, relaxation, and routine.

Impact: The redesigned app allowed for more user engagement, higher participation, and supported whole-person well-being—making it a mindful companion for spirituality and life growth.