Selected Works Website Mobile Apps

Indian Navy

Overview

Challenge: Modernized the Indian Navy’s official website, transitioning from an outdated, non-responsive experience to a mobile-friendly, accessible, and intuitive platform.

Solution: Outdated structure and poor navigation hindered civilian and personnel access.

Impact: The redesign significantly boosted user engagement and content discoverability, creating a more dignified and seamless digital experience that reflects the prestige and discipline of the Indian Navy.

PH7 Health

Overview

Challenge: PH7 Health faced a fragmented digital ecosystem—patients, doctors, and pharmacy services were scattered across disconnected interfaces, leading to confusion, inefficiencies, and dropped consultations.

Solution: I designed a unified, cross-platform experience by streamlining the web portal and mobile apps for both doctors and patients. With intuitive UI flows and simplified navigation, the entire healthcare journey—from booking to prescription—became cohesive and accessible.

Impact: The redesign led to faster consultations, seamless pharmacy coordination, and a noticeable rise in patient engagement and satisfaction—bridging the digital gap in modern healthcare delivery.

SAIL

Steel Authority of India Limited
Overview

Challenge: SAIL’s legacy website suffered from outdated design, inconsistent UI patterns, and poor mobile responsiveness—making it difficult for stakeholders, investors, and employees to access key information efficiently.

Solution: I led a full-scale redesign with responsive layouts, restructured content architecture, and a refined visual hierarchy. The new design brought clarity, consistency, and alignment with the brand’s industrial strength and legacy.

Impact: The revamped platform enhanced stakeholder engagement, simplified access to both public and internal resources, and established a modern, credible digital presence that reflects SAIL’s national significance.

NDFDC

National Divyangjan Finance and Development Corporation
Overview

Challenge: The NDFDC website was plagued by outdated UI and lacked accessibility features, making it especially difficult for Divyangjan users and stakeholders to navigate, access information, or apply for loans online.

Solution: I crafted a fully responsive, GIGW and WCAG-compliant digital ecosystem tailored to the needs of Divyangjan users. The design ensured intuitive navigation, color-blind friendly contrast, and seamless flows for public users, Admins, State Agencies, and Banks.

Impact: The redesign empowered users to independently apply for loans and access key services with confidence—resulting in higher accessibility, stronger user trust, and better alignment with inclusive government standards.

Teesas Education

Overview

Challenge: Teesas struggled with low user engagement and a disjointed UX that didn’t cater effectively to its wide learner base—ranging from young children to older students—resulting in high drop-off rates and limited retention.

Solution: I redesigned the platform with a playful, age-appropriate UI and integrated gamified learning experiences—including interactive lesson screens, animated quizzes, and reward-based progress tracking. Each feature was tailored to keep learners curious, motivated, and actively engaged.

Result: The gamified design led to a sharp rise in learner retention, better content accessibility across age groups, and a more delightful, intuitive educational journey—transforming Teesas into a more competitive and engaging edtech product.

Hoofzy – Pet Training & Care App

Overview

Challenge: Hoofzy’s users—mostly pet parents—faced a confusing interface and lacked motivation to consistently engage with training modules, leading to poor app retention and underutilized features..

Solution: I redesigned the experience with a pet-first approach—introducing a calming UI, visual onboarding for new users, streak-based training progress, and gamified rewards to foster consistency and joy in daily interactions.

Result: The redesign led to increased daily engagement, higher user retention, and a more intuitive, emotionally satisfying experience that helped pet owners stay consistent in their care and training routines.

Good To Grab

Overview

Challenge: Good To Grab faced low user awareness and engagement due to a clunky interface that made discovering and ordering surplus food unintuitive—limiting its mission to reduce food waste.

Solution: I crafted a sleek, minimal app experience focused on effortless discovery and quick ordering. The design emphasized clarity, speed, and trust—making it easier for users to find, reserve, and enjoy surplus food from nearby vendors.

Impact: The redesign empowered users to take mindful action, leading to a growing community that actively reduces food waste—while boosting app adoption, repeat usage, and vendor engagement.

Meditate with MSG

Overview

Challenge: The app’s outdated design and limited features created a disconnect with modern wellness seekers—resulting in low engagement and a lack of emotional connection with users on their spiritual journey.

Solution: I reimagined the experience with a serene, minimal UI and integrated wellness-focused features like guided video/audio calls, lifestyle tracking, and gentle visual cues—creating a space for reflection, calm, and consistency.

Impact: The redesigned app inspired deeper user connection, increased engagement, and supported holistic well-being—transforming it into a mindful companion for spiritual and lifestyle growth.

About Indra

Indraa Kumar
@indrakumar.me

Designing with Purpose, Empathy & Impact

Hi, I’m Indraa Kumar — a self-taught UI/UX & Product Designer passionate about building simple, meaningful, and high-converting digital experiences.
With over 6 years of hands-on experience across sectors like EdTech, eCommerce, healthcare, and government, I merge business strategy with human-centered design to create interfaces that just feel right.
I believe great design isn’t just how it looks — it’s how it works. Every pixel, every flow, every screen I design is driven by empathy, clarity, and purpose.


By blending user psychology with business goals, I create intuitive, high-converting experiences that drive engagement. Passionate about innovation and usability, I design with purpose—ensuring every detail delivers real impact.

The Design Exchange

Creative Services

  • 01 UX/UI Design Crafting user-centric interfaces that are both functional and beautiful across web and mobile.
  • 02 App & Web Design Wireframes to final design creating experiences that flow naturally and convert better.
  • 03 Wireframing & Prototyping Visualizing ideas through low to high-fidelity prototypes using Figma, Adobe XD, and more.
  • 04 User Research & Testing Using data-backed insights to inform design decisions and improve usability.
  • 05 Design Systems & Branding Developing scalable systems and visual languages that unify teams and brand identity.
  • 06 E-commerce & SaaS UXOptimizing platforms for smoother onboarding, faster conversions, and happy users.
  • 07 Micro-Interactions & Motion Enhancing delight with subtle transitions, gestures, and animations that feel intuitive.

My Trusted Circle

  • “The Indian Navy website redesign greatly enhanced navigation and accessibility, offering a modern interface that reflects institutional values and simplifies access to key information for both personnel and civilians.”

    Achyut Mishra
    Lieutenant Commander, Indian Navy
  • “The redesign of our website, admin panel, and mobile apps delivered a user-friendly, visually balanced, and efficient experience—perfectly meeting the needs of our diverse user base.”

    Manoj Kumar Sahu
    Assistant Manager, (NHFDC) National Handicapped Finance and Development Corporation
  • “The updated SAIL website is a major leap forward in user experience. The content is now much easier to navigate, and the design reflects the strength and clarity of our brand. Excellent execution!

    Mahul Sharma
    General Manager, SAIL, India
  • “Working with Indraa was a game-changer. The new Teesas app is intuitive, visually engaging, and truly designed for how students learn. It has transformed how learners across Nigeria interact with our content.”

    Osayi Izedonmwen
    Founder, Teesas
  • “Indraa’s redesign helped us make surplus food more accessible while driving our sustainability mission forward. The clean UI and smooth flow make it easy for users to save food and reduce waste.”

    Sai Kishore
    Founder, Good to Grab
  • “Indraa’s design expertise was instrumental in bringing our vision to life. The interface is clear, modern, and practical — making healthcare interactions simpler for both doctors and patients.”

    Vijay Sheoran
    Business Manager, Teledream

Worked for the Best

GOVERNMENT Sector
Private Sector